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Methodology in sociocultural

In sociocultural research, the goal is to see how people interact and influence each other. Various research methods - both qualitative and quantitative - are used to study this behavior. Quantitative methods – such as experiments and surveys - are used extensively, but many researchers within the field now also use qualitative methods - such as focus groups, participant observations, and semi-structured interviews....


Tags: methodology, research methods, observations, experiments, triangulation

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