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Abrams et al (1990)

Abrams et al (1990) tested the role of social identity on one’s likelihood to conform. The researchers used the basic procedure of the Asch paradigm (though they used computers and projected the lines!), but they looked at the role of in-groups and out-groups on the naïve participant’s behavior. The abstract of the original study is available here. text Procedure and results The aim of the study was to determine if...


Tags: SIT, social identity theory, conformity, Asch

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