P1B: Cognitive dissonance
The following sample focuses on the learning objective: The role of cognitive dissonance in understanding human behavior. Remember, when discussing cognitive dissonance, explain both the theory behind what is happening and how to apply it to change behavior. Worldwide, cyclists account for roughly 6% of the 1.19 million annual road-traffic deaths, about 71,000 fatalities per year. In the U.S., almost 1,100 cyclists...