Abrams et al (1990)
Abrams et al. (1990) tested the role of social identity on one’s likelihood to conform. The researchers used the basic procedure of the Asch paradigm (though they used computers to project the lines!), and examined the role of in-groups and out-groups on the naïve participant’s behavior. The study used a 2 × 2 factorial design. This means that there were two independent variables, each with two different conditions....