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Berlin, Germany, 30 October - 1 November 2026
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27 Oct 2026
Halloween special - The Dead Brands Graveyard
Halloween special - The Dead Brands Graveyard! 🎃👻 The Dead Brands Graveyard – A Spooktacular IB Business Management Activity! 🪦💀 With Halloween just around the corner (for those who observe it), here's...
19 Oct 2026
The business of international eduction
The business of international education: A $78 billion classroom case study Schools educate students, develop skills, and serve communities. They also recruit employees, manage budgets, compete for enrolments,...
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See all"Just my personal and professional opinion, but Paul's website is definitely better than Kognity - which is not as in-depth as InThinking. I'll certainly be asking my school to switch to InThinking next year."
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American School of Valencia
Subscriber comments
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Dear Paul, I think there is a typo in the Exam Practice Question with McDonald's, question b), where it states why 'differentiation' is important. 'Differentiation' is part of Porter's. It should be 'diversification', unless the question intentionally...
BMT 2 - Ansoff matrix -
Dear Carrene Please clarify your query "IB Business management fomulae sheet" With best wishes
FAQs - Exams -
IB Business management fomulae sheet
FAQs - Exams
Paul
Site authorDear Henry This is not an error. Differentiation occurs in more than one place in the syllabus. In this particular case, it refers to "How organizations can differentiate themselves and their products from competitors (AO3)". With best...
BMT 2 - Ansoff matrix