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Starter/Plenary activity - What's in a (brand) name?

Starter/Plenary activity - What's in a (brand) name? What's in a (brand) name? This is a simple but effective/engaging activity that sparks discussions about aspects of branding (AO2) and the importance of branding (AO3). It also links well with creativity as a key concept. Create your name using letters from famous brands and explain the meaning behind the logos. Share your creations with the rest of the class. So,...

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