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Entrepreneurship

Entrepreneurship (AO2) “Three components make an entrepreneur: the person, the idea and the resources to make it happen.”- Anita Roddick (1942 - 2007), Founder of The Body Shop This section of the IB Business Management syllabus looks at entrepreneurship (AO2). Entrepreneurship describes the traits of individuals who run their own business(es). The entrepreneur is both willing and able to take calculated risks by...

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