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Pricing methods

Pricing methods (AO3)Price refers to the value of a good or service that is paid by the customer. Price will usually cover the costs of production, allowing the business to earn profit.The syllabus requires students to understand the appropriateness of the following nine pricing methods (AO3):1. Cost-plus (mark-up)2. Penetration3. Loss leader4. Predatory5. Premium pricing

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