Alliteration is the repetition of sound at the beginning of several words. For example, 'strive, strife and style' all begin with the 'st' sound. This cartoon also shows an example of alliteration where the 'a' sound is repeated in every word. Depending on the sound that is repeated, the use of alliteration can have different effects on an audience. Generally speaking, however, alliteration is used to express the lyrical qualities of language.