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Use of persuasive language

One of the suggested topics for Part 2 of the Language A: Language and Literature guide is the 'use of persuasive language'. Persuasive language runs through mass media, from advertisements to political speeches. As we study various advertising techniques, rhetorical devices and forms of propaganda you will become more aware of educational, political and ideological influence of the media.

Lessons on persuasive language also refer to the use of images in advertising. For example, one lesson focuses on the portrayal of sex in advertising. Deconstructing such ads is one step in becoming more media literate.

Guiding questions

  1. How is language used in the mass media to persuade people of a certain ideological position?

  2. Where do we see evidence of persuasive language in the media?

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