Anti-advertising
An anti-ad draws your attention to and makes you aware of the conventions of advertising. In effect anti-ads seems to tell the audience that they are smart enough to see through the tricks played by advertisers. Not only does an anti-ad break the rules of advertising. It shows you how and why they have done this. The notion of anti-advertising started in the 1950s with the 'lemon' ad from Volkswagen. 'Lemon', is...