Connotation
A word's connotation is the aura of emotion that is associated with the word through personal experience. It is the opposite of 'denotation', which is what a word literally stands for. For example, the word 'home' may denote a building with a roof and a door. The connotation of 'home' may mean something different for everyone. It may mean a warm fire, a large family and a Christmas tree. It may mean a bachelor pad in...