Vote Different!
The language of persuasion can be very subtle. Often times, voters are persuaded by ads that attack an opponent, called smear campaigns or attack ads. They are not always produced directly by the political parties, but by voters who want to persuade other voters. In this lesson we will explore an attack ad called 'Vote Different', which is a 'mash up' of another text. A 'mash up' is created by borrowing content from...