Bandwagon effect
The bandwagon effect is a propaganda technique that suggests one should do something because everyone else is doing it. It is an argumentation fallacy, because something does not have to be true if everyone is doing it. It comes from the idea of a parade, where happy people go by on bandwagons and people in the crowd have the urge to 'hop on'. The bandwagon effect is an age-old technique used to recruit soldiers for...