On September 3rd, 2018, former National Football League quarterback Colin Kaepernick tweeted a photo of an advertisement for Nike’s 30th anniversary “Just Do It” campaign. The advertisement exploded. In the first 24 hours alone, Bloomberg reported that is garnered $43 million worth of free media exposure.Kaepernick is perhaps most famous for his social activism. During the 2016 NFL season, he began taking a knee...