Framing ideas
The idea of 'framing' is that language can create a frame around the basic statement of ideas ... and this frame will modify the way that the audience understands or interprets the basic statements. Consider the following argument:- The two basic key statements, "poverty...a bad thing" and "... define what we mean by 'poverty'..." are modified by the framing terms "generally", "clearly" and "it is important", which...