Home of real teaching & learning
  • Full support for teachers
  • Focus on critical thinking
  • Engaging classroom activities
  • Integrated student eBook
  • Assessed tasks / qBank
  • Practice exam questions

The InThinking Guarantee: Our sites are written by expert practitioners and not by AI

See our AI policy

Disclaimer: InThinking subject sites are neither endorsed by nor connected with the International Baccalaureate Organisation.

Don't miss out, find out!

Water & cheese

The two short texts in this page are intended to form the basis of an introduction to the whole idea of 'conceptual understandings'. This term sounds impressively intellectual, and may intimidate some students, but the sensible approach is to deconstruct the term into the relatively simple, common-sense basic ideas involved. That said, the basic theoretical ideas may be simple enough, but their application in...


Tags: audience, context, purpose, food, advertising

Help