N23 Paper 1 - Worldwide revenue of major toy companies
Friday 4 August 2023
The Paper 1 pre-seen case study for the N23 exams was released on 3rd August, available for download on My IB.
In this latest blog, we look at the sales revenue of the world's largest toy companies in order to add context to the Brondy's PLC (BRD) case study.
The global toy industry is highly competitive and innovative, and generates billions of dollars every single year. The Lego Group earned over $8bn in sales revenue in 2021 making it the largest toy company in the world. Tokyo-based Bandai Namco had sales in the region of $7.3bn, making it the world's second largest toy producer. Other market leaders include Hasbro, Mattel, and Jakks Pacific.
Table 1 - The world's largest toy producers
| Position | Company | Sales $bn (2022) |
| 1 | Lego | 9.279 |
| 2 | Bandai Namco | 7.465 |
| 3 | Hasbro | 5.856 |
| 4 | Mattel | 5.434 |
| 5 | Jakks Pacific | 0.796 |
Table 2 - The global toy market by sales revenue
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | |
|---|---|---|---|---|---|---|
Total in $bn | $90.3 | $92.7 | $92.0 | $97.3 | $105.8 | $107.4 |
Source: Toy Association
The toy industry in the UK
As of 2020, the UK was home to more than 680 toy and game manufacturing enterprises and over 1,100 specialized retail stores. This creates huge competition for Brondy's PLC (BRD). In 2022, toy and game revenue in the United Kingdom reached an estimated £5bn (around $6.25bn). Although the UK toy industry is smaller than that in the USA and China, the UK is one of the largest toy markets in Europe. Furthermore, sales revenue in the UK’s toy and game industry is set to grow, reaching a projected figure of over £5.5bn by 2027.
Source: Statista
