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BMT 4 - Boston Consulting Group matrix

Business Management Toolkit 4 - The Boston Consulting Group (BCG) matrix The Boston Consulting Group (BCG) matrix is a visual marketing management tool used to analyse a firm’s product portfolio. For example, Apple’s product portfolio (which gives it a range of revenue streams) include: the iPhone, iPad, iTunes, Apple Watch, MacBook laptops, Airpods, and computer accessories. Some products (such as the iPhone) earn...

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