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  • Brand endorsement at UEFA Euro 2024

    Brand endorsement at UEFA Euro 2024The Union of European Football Associations (UEFA)'s European Football Championship takes place in June 2024....

  • IKEA Australia and Save the Children

    IKEA Australia and Save the ChildrenA nice case study for teaching Unit 1.3 Corporate social responsibility and embedding Ethics as a key concept...

Subscriber commentsSee all

  • 14 June 2024
    Paul Hoang
    Essay frameworks for P1 & P2
    Dear AmyThe IB does not provide any suggestions or recommendations on this matter. It will depend on the demands of the question (please refer to the 10-mark example for the DEADER framework above).With best wishes
  • 13 June 2024
    Amy Dinan
    Essay frameworks for P1 & P2
    Hi Paul, I just want to clarify exactly how many advantages and disadvantages should be discussed within the 10 mark answers. For the 10 mark answers I recommend that students should Define content term in questionOption 1: State...
  • 13 June 2024
    Paul Hoang
    Supporting documents for the IA
    Dear AmandaThere is no longer a prescribed format for the IA, so your student can provide a methology in this way (if they see value in doing so). However, the downside is that it will quickly consume much of the word count.Students can choose...
  • 13 June 2024
    Paul Hoang
    BMT 3 - STEEPLE analysis
    Dear AmandaThese questions are best discussed in our WhatsApp group.However, to answer your questions quickly: no need to include all aspects a STEEPLE analysis (always only include what is relevant to the RQ), and nothing should be in the...