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HL Essay: Dove-Werbung

Von Lili Herrgott (GIBS - Graz International Bilingual School) In der vorliegenden Arbeit werde ich an zwei ausgewählten Werbeanzeigen der Marke Dove auf die Besonderheiten der dargestellten Frauen eingehen und die Werbestrategien des Unternehmens analysieren. Anhand der Leitfrage "Welche Frauenbilder werden in den ausgewählten Werbeanzeigen der Marke Dove kommuniziert und inwiefern unterscheiden sie sich von den...

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HL Essay: Dove-Werbung

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