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Investing in pheromones

This is a simple activity to get students to apply their understanding of the role of pheromones in human behavior. I write an email to my students that reads as follows: Dear IB Psychology students, I have the possibility to invest in a new company that is creating a men's cologne based on the first discovered human pheromone. It is supposed to be the first of its kind and great for getting the ladies. What do you...

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