Dual Process Model

Every day, we make an incredible number of decisions. What do I want for breakfast? What should I wear today? All of these decisions require a certain level of thinking. However, if we put a lot of effort into thinking about all the decisions we must make daily, we would be exhausted by lunchtime! Thankfully, our brain has developed a strategy to avoid exerting too much effort in making decisions. The Dual Process Model...

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