Paper 1 real world example: How changing demography changes a market
The US-based apparel company Skechers, founded in 1992 and based in Southern California, has become one of the most successful businesses in the sportswear market in recent years. The company has multiplied its 1994 sales of about $100 million by 90 times, to nearly $9 billion in 2025. Sketcher's growth in sales has been particularly strong since 2013, with sales increasing by around 400%. Sketchers is primarily a...