Paper 1 real-world example: Oligopoly in the social media market (HL)
Last week Elon Musk launched an extraordinary verbal attack on advertisers who have withdrawn advertising expenditure from his social media platform, X. On November 15 Musk endorsed an antisemitic post on X and this was enough to push some of the world’s leading brands including Apple, Disney, and Walmart away from the social media platform. This is a major blow for X which has lost 50 percent of its annual...