Assessment map
Unit 2.4: Consumer and producer behaviour
This page provides a map of the various assessments included in the unit, including short answers responses, essays and areas for discussion. I have included a section A and section B blank essay template which will help your classes prepare their paper one essay responses.
Rationality
| Syllabus | Assessment |
The assumption of rational economic decision making - consumer rationality, utility maximisation and perfect information | Graphing exercise: Plot a graph which records the level of marginal utility enjoyed an individual: Homework essay: Are humans rational in their consumption habits? Activity 6 on page: Unit 2.4: Consumer and producer behaviour |
Biases - rule of thumb, anchoring and framing, availability, bounded rationality, bounded self-control (HL only) | Activities 1-3 on page: Behavioural economics: Consumer biases / nudge theory (HL only) PED elasticity and sales revenue? |
Behavioural economics in action (HL only) Choice architecture - default, restricted, and mandated choices, nudge theory (HL only) | Homework essay: Are humans rational in their consumption habits? Activity 6 on page: Unit 2.4: Consumer and producer behaviour |
Business objectives (HL only) Profit maximization, alternative business objectives, corporate social responsibility, market share, satisficing and growth. | Paper one essay style question and short response activities in Business objectives (HL only) |
UtilityBlank essay template available at: 
Section A essay template