Unit 2.4(1): Behavioural economics (HL)
Behavioural economics considers consumer behaviour in a more complex way than classical economic theory. It introduces human psychology into the buyer decision-making process and considers how factors beyond utility maximisation might affect whether someone buys a good. The link to the attached PDF is revision material from Unit 2.4(1): Behavioural economics (HL). The revision material can be downloaded as a student...