Understanding bias

What can bias look like?

This is another example of a word that can lose meaning in its overuse. Furthermore, students can underestimate the reach of bias, not understand there are different types of bias and also remain unaware of how we all hold biases learnt from the culture within which we live. This page explores the parameters of bias and what it can look like as well as give students a chance to develop their ability to spot and challenge bias in their personal and professional lives.

The why: If we recognise bias, we can ...

  1. Challenge and question assumptions: Bias in text can shape our beliefs and attitudes, but recognizing it can help us challenge and question these assumptions, leading to a deeper understanding of the world around us.

  2. Promote fairness and equality: Bias in text can perpetuate inequalities and harm marginalized groups, but recognizing it and working to counteract it can promote fairness and equality for all.

  3. Enhance critical thinking skills: Recognizing bias requires the reader to engage in critical thinking and analysis, which can lead to a more informed and nuanced understanding of the text.

  4. Encourage inclusive language: Bias in text can alienate and marginalize certain groups, but recognizing it can encourage the use of more inclusive language that is respectful and equitable.

  5. Foster a more diverse and inclusive society: By recognizing and combating bias in text, we can work towards creating a more diverse and inclusive society where everyone is valued and respected.

Recognizing bias in text is an important step towards creating a more equitable and just world, and it requires individuals to be aware of the ways in which language can reinforce harmful biases.

What types of bias are there?

Let's think about the big picture first of all and consider the different types of bias there are.


Implicit Association Test (IAT) Bias: This refers to the automatic and unconscious biases that people hold towards different races, genders, and other social categories.
Affinity Bias: This occurs when people have a preference for others who are similar to themselves, based on shared characteristics such as race, nationality, or education.
Stereotyping: This refers to the unconscious assumption of a person's characteristics based on their race, gender, nationality, or other social categories.

Confirmation Bias: This refers to the tendency to seek out and interpret information that supports one's existing beliefs, while ignoring or discounting information that contradicts those beliefs.
Unconscious Bias in Recruitment and Hiring: This refers to the biases that can influence recruitment and hiring decisions, such as assumptions about an individual's qualifications based on their race, gender, or nationality.

What are examples of types of bias?

Look at these further types of bias and the examples given to explore how bias can manifest itself in the world around us.

Halo Effect: This refers to the unconscious tendency to make overall judgments about a person based on one single favorable characteristic.
What might this look like?


Assuming that an individual who is attractive, well-dressed, or charismatic is also competent, intelligent, and deserving of special treatment.

Overvaluing an individual's positive traits, such as being friendly or confident, and disregarding their negative traits or flaws.

Ignoring negative information about an individual and focusing only on positive information.

Making positive assumptions about an individual based on their appearance or reputation, even if there is no evidence to support these assumptions.

Giving preferential treatment or greater opportunities to individuals who are perceived as attractive, confident, or well-liked, even if they are not actually more qualified or deserving of such treatment.

Failing to critically evaluate the performance or abilities of an individual who is perceived as having a "halo effect," and instead attributing their success to their positive traits or reputation.

Gender Bias: This refers to the unconscious biases that people hold towards individuals based on their gender, such as assuming women are not as competent as men in certain fields.
What might this look like?

  1. Assumptions about Competence: Assumptions that women are less competent than men in certain fields or that men are better suited for leadership positions.

  2. Stereotyping: Assumptions about personality traits and characteristics based on gender, such as assuming women are emotional and nurturing, while men are rational and competitive.


Ageism: This refers to the unconscious biases that people hold towards individuals based on their age, such as assuming older individuals are less capable or less knowledgeable.
 What might this look like?

  1. Stereotyping and making assumptions about older individuals, such as assuming they are less capable or less intelligent.

  2. Discriminating hiring practices, where older individuals are passed over for job opportunities in favor of younger individuals.

  3. Age-based prejudice in the media, where older individuals are portrayed as weak, frail, or unimportant.

  4. Denying older individuals access to certain opportunities, such as education, social events, or recreational activities.

  5. Age-based jokes or comments that are meant to belittle or marginalize older individuals.

  6. Ignoring or disregarding the opinions and experiences of older individuals.

  7. Assuming that older individuals are not interested in technology or new ideas.

Everyone's talking about ...

.... unconscious bias nowadays but what is the big deal?

Unconscious bias refers to the attitudes, stereotypes, and beliefs that unconsciously influence our thoughts, feelings, and actions. These biases can be related to various factors such as race, gender, religion, culture, and nationality. They are formed through our experiences, upbringing, and exposure to media and cultural messages, and they can unconsciously shape how we process information.

When we have unconscious biases, it affects the way we understand information. For example, if someone has an unconscious bias towards a particular race or gender, they may unconsciously assign certain stereotypes or characteristics to that group, which can influence how they perceive, process and interpret information related to that group. This can lead to a distorted or incomplete understanding of information, which can have serious consequences in areas such as hiring, promotions, and decision-making in general.

It is important to acknowledge the presence of unconscious biases and work towards reducing their impact on our thinking and behavior. This can involve a range of strategies, such as increasing exposure to diverse perspectives, challenging our assumptions, and being mindful of the potential for bias in our thought processes. Additionally, organizations can work to reduce the impact of unconscious bias by promoting diversity and inclusion and providing training and education on bias and its impact on decision-making. By recognizing and combating our unconscious biases, we can strive to make fairer, more informed

 ... and cognitive bias?

Cognitive bias refers to systematic patterns of deviation from rational thinking and objective judgment in decision-making. It refers to the ways in which our thoughts, beliefs, and attitudes can influence the way we perceive and interpret information, leading us to make decisions that are not based on accurate or complete information. These biases are inherent in human thinking and arise from a variety of sources, including our experiences, cultural background, and emotions. There are many different types of cognitive biases, including confirmation bias, where individuals tend to search for and favor information that supports their existing beliefs and attitudes, while disregarding information that contradicts their beliefs. Another example is the sunk cost fallacy, where individuals persist in a course of action because they have already invested resources, even when it is no longer rational to do so.

Cognitive biases can have a significant impact on our decision-making and problem-solving abilities, leading us to make decisions that are not in our best interest. It is important to recognize the presence of cognitive biases in our thinking and work to reduce their impact. This can involve seeking out diverse perspectives, gathering more complete information, and being mindful of our emotions and beliefs as we make decisions.

Being aware is half the struggle. Using critical thinking strategies and making a commitment to open-mindedness, can help reduce the impact of cognitive bias. This will have the knock-on effect of allowing us to consciously make better choices in both our personal and professional lives.

How does the media perpetuate bias?

What's in a word? What's in a tone? What's in an image? What's in a pronoun?

Well a lot actually. When we talk about bias we can talk about huge topics and matters that deeply impact society. But it's important to know that it's all in the minute detail; a single word can encompass bias in all sorts of ways that can subtly reinforce stereotypes and ruin any chances of a balanced and impartial analysis.

  1. Racism: The use of racial slurs or language that perpetuates harmful stereotypes about certain racial groups.

  2. Sexism: The use of language that reinforces patriarchal norms, such as referring to all CEOs as "he" or using language that assumes certain gender roles.

  3. Ageism: The use of language that dehumanizes or marginalizes older people, such as referring to them as "senior citizens" or "the elderly."

  4. Heterosexism: The use of language that reinforces the idea that heterosexuality is the norm, such as assuming all relationships are between a man and a woman.

  5. Ableism: The use of language that perpetuates harmful stereotypes about people with disabilities, such as referring to them as "handicapped" or "wheelchair-bound."

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