Civil Society Success for the Environment
This page looks in depth at the Greenpeace victory campaign that targeted the partnership between Lego and Shell and develops its clever media strategy of posters and digital videos. It goes on to look at Greenpeace's lobbying of the Obama administration and his decision to ban future oil drilling. . How does Greenpeace protect the Arctic? Lesson Time: 1 Hour Lesson Objectives: Starter - The Greenpeace Lego Campaign...