InThinking Subject Sites

Subscription websites for IB teachers & their classes

Find out more


Sitemap
Recommendations
Other subjects
Brochure

Disclaimer: InThinking subject sites are neither endorsed by nor connected with the International Baccalaureate Organisation.

Student access tools
 You need to log-in or subscribe in order to use Student access.

Brand Image

This Inquiry to Go will introduce you to brand image. You will examine the role that symbolism plays in supporting or creating a brand image in print and television adverts from CNN, HSBC and Money Supermarket.Key Concept - CommunicationRelated Concepts - Purpose, Audience ImperativesGlobal Context - Scientific and Technical InnovationGlobal Context Exploration: Digital life, virtual environments and the Information...

To access the entire contents of this site, you need to log in or subscribe to it.

Alternatively, you can request a one month free trial.