eBook
The product life cycle
The product life cycle (AO2) This section of the syllabus requires students to understand the relationship between the product life cycle, product portfolio, and the marketing mix (AO2). A product is...
Assessment
Understanding the IA assessment criteria
Understanding the IA assessment criteria “A year from now, you may wish you had started today.”- Karen Lamb, author and lecturer of Oral Communication “Don't count the days, make the days count.”- Muhammad...
eBook
Motivation theories (HL)
Motivation theories (HL only) "Dreams don’t have to just be dreams. You can make it a reality; if you just keep pushing and keep trying, then eventually you’ll reach your goal."- Naomi Osaka (b. 1997),...
Exams
17 - The Taylor Swift Effect (Kentish Delight)
Paper 2 Exam Practice Question (Section B) - The Taylor Swift Effect (Kentish Delight) In June 2024, Taylor Swift revisited her favourite London takeaway, Kentish Delight in Camden, ordering 45 large...
eBook
Digital Taylorism
Digital Taylorism (AO3) “What gets measured gets managed.”- Peter Drucker (1909 - 2005), management guru This section of the syllabus requires HL students to understand the use of data to manage and monitor...
eBook
Contribution
Total contribution versus contribution per unit (AO2) Oyster vendor at Greenwich Market, London, UK Break-even exists when a firm’s sales revenues cover all of its production costs. The break-even quantity...
eBook
3.8 Glossary of key terms & Poster
Unit 3.8 Glossary of key terms - Investment appraisal Note: Key terms in red text are for HL only Key term Definition Accounting rate of return (ARR) Also referred to as the average rate of return, this...
eBook
5.8 Revision Flashcards & Quizlet
Unit 5.8 - Revision Flashcards Use these revision flashcards as part of your revision throughout the IB Business Management course. Each time you take a quiz, there will be 10 different flashcards, so...
eBook
5.8 True or False Quiz
Unit 5.8 - Research & development (HL only) - True or False Quiz To test your understanding of this topic in the syllabus (Research and development), have a go at answering the following true or false...
eBook
2.7 Revision Flashcards & Quizlet
Unit 2.7 Revision Flashcards (HL only) Use these revision flashcards as part of your revision throughout the IB Business Management course. Each time you take a quiz, there will be 10 different flashcards,...