eBook
Methods/techniques of primary market research
Methods / techniques of primary market research (AO2) Primary market research (or field research) is the gathering of first-hand data, custom-made to an organization’s specific needs. It is essentially...
eBook
Segmentation, targeting, and positioning
Segmentation, targeting, and positioning (STP) (AO2, AO4) This section of the syllabus examines three interrelated aspects of marketing planning: (i) segmentation, (ii) targeting (target market), and...
eBook
Exam Practice Questions - Porcelanosa
Exam Practice Questions - Porcelanosa This resource has been created in collaboration with María Pardo who teaches at American School of Valencia, an IB World School in Spain. Many thanks for creating...
eBook
Balance sheets
Final accounts - Balance sheet (AO2, AO4) The balance sheet (also known as the statement of financial position) is an essential set of final accounts that shows the value of an organization’s assets,...
eBook
The importance of budgets & variances
The importance of budgets and variances in decision-making (AO2) "A budget is telling your money where to go instead of wondering where it went."- John C. Maxwell (b.1947), American author on the New...
eBook
Cash flow forecasts
Cash flow forecasts (AO2, AO4) Cash flow refers to the movement of money in and out of an organization. Cash flow forecasting is a quantitative technique used by business managers to predict how cash...
Blog
FT Schools - SpaceX's ambitious record IPO Free
FT Schools - SpaceX's ambitious record IPO SpaceX headquarters at Hawthorne, California SpaceX, founded by Elon Musk, is planning what could become the largest initial public offering (IPO) in history....
eBook
Depreciation (HL)
Depreciation (HL) The value of computer equipment depreciates over time This site page covers the following two learning outcomes from the syllabus: Depreciation refers to the fall in the value of a non-current...
eBook
4.5.4 Revision Flashcards & Quizlet
4.5.4 Revision Flashcards Use these revision flashcards as part of your revision throughout the IB Business Management course. Each time you take this quiz, there will be 10 different flashcards, so be...
eBook
Unit 4.5.2 - Quizlet
Quizlet - Unit 4.5.2 Pricing methods Test your understanding of the contents in this section of the IB Business Management syllabus (Pricing methods) by having a go at the following interactive Quizlet...