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- Anti-advertising Free
An anti-ad draws your attention to and makes you aware of the conventions of advertising. In effect anti-ads seems to tell the audience that they are smart enough to see through the tricks played by advertisers....
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- Antithesis Free
A contrast between ideas (the thesis and antithesis) by placing them together for (often rhetorical or literary) effect....
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- Analogy Free
Analogy is a cognitive process of transferring traits from one thing or idea to another. In propaganda we often see false analogies used as a tool to persuade an audience, where the target is unjustly...
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- Allusion Free
An allusion is a form of figurative language in which reference is made to text, event, person or place. By alluding to one of these, the writer relies on the reader's contextual knowledge and makes an...
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- Alliteration Free
Alliteration is the repetition of sound at the beginning of several words. For example, 'strive, strife and style' all begin with the 'st' sound. This cartoon also shows an example of alliteration where...
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- Adverb Free
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- Adjective Free
A word class used to modify nouns....
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- Actual writer Free
This is a term that is used to refer to the individual or individuals who actually produce a text....
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- Actual reader Free
Actual reader is a term that is used refer to an idividual or individuals who actually read or listen to a text. Manufacturing Identities: Constructing Readers and Writers...
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- Accent Free
'Accent' refers to the pronunciation of a language. The word accent is often confused with dialect, which refers to more than a variation of pronunciation. Dialect refers to a unique variety of vocabulary,...