Hi, just a typo: Copy cat brands... should be car brands. Kristina
How organizations differentiate themselvesDear Kristina Thank you for your notification - I have replaced and update the hyperlink now. With best wishes
Difference between niche & mass marketDear Peter Please refer to this Padlet page with suggested resources, including the PPTs that you are asking about: https://ibo.padlet.org/paulhoang88_ib/BM With...
Paper 2Dear Paul. Could you kindly direct me as to where I can buy your BM notes/Powerpoints from? TIA
Paper 2Hi, in ATL Activity 1 (Research and Thinking skills) - The niche market sports industry Read the article here about 10 niche market sports – how many of these have you heard of, such as Octopush, Shinty, and Korfball? Then read the article...
Difference between niche & mass marketDear Marcia Thanks for your message. This is because IB assessments tend to be holistic rather than occur chronologically, and the syllabus does not need to be taught in such order. If you prefer, you can substitute the question for a...
Appropriateness of sources of financeFor the exam practice question, I am curious why you would ask about fixed costs when that is not introduced until unit 3.3? Just curious. Thanks, Marcia
Appropriateness of sources of financeApologies for the inconvenience. It seems I was zoomed in on the browser, but after zooming out, I was able to view the entire table.
Market growthThanks
Market growth
Kristína
Hi, just a comment, yesterday we watched this ad from Big Mama’s & Papa’s Pizzeria as an example of USP and the comments of my students just after watching it were: "And so what?" And then we spent about 10 minutes discussing what actually makes...
The importance of having a USP