Thank you for sharing this. I ahve a question about the research question of the EE. As I've noticed, all of them are still company-focused. However, to my understanding, the EE in Business can be written about a specific industry. "Usually more pragmatic...
The BM Extended EssayDear Henry Thanks for your message. I am not sure why you are unable to download the PDF file - I have just tried on Firefox and it works at my end: Please...
Appropriate marketing mixesDear Fady Thank you so much for taking the time to provide such positive feedback - it is highly appreciated. Great to hear your students were having fun and so engaged. With best wishes
Leadership stylesToday, I used the crossword exercise with my students, and it was a fantastic experience. They were highly engaged and truly enjoyed the activity. I divided them into several groups, and the first group to complete the crossword received a reward,...
Leadership stylesDear Paul. The 'Teacher only box' with the ATL Valentines activity (Brands we love) to download does seem to be active. You run over with the cursor, and it does not activate (turn into a pointing finger). It is like it is a picture. It cannot be...
Appropriate marketing mixesDear David Thank you for your message. The case study is based in real-world data and does indeed refer to profit rather than revenue (the latter of which is used to calculate PED). However, candidates are not requiredd to calculate PED in the...
Pricing methodsDear Kristina If you are referring to the extended response question (worth 10 marks), students are not required to define the different Ps in the marketing mix. Mini-conclusions can often be useful in extended response questions but are...
24 - FitLife Protein Bars (FPB)Thank you for taking the time to provide feedback and for your ongoing support, Fady! With best wishes
EE Student Checklist (2027)I want to express my sincere gratitude for the checklist you created. It’s an exceptional tool that not only brings structure to our students’ work but truly empowers them to achieve their best. Your thoughtful effort will make a lasting impact, and...
EE Student Checklist (2027)
Paul
Site authorDear Andres It is indeed usually more pragmatic to focus on a relatively large organization given the amount of research required. Whilst students can focus on an industry-specific issue, they often lack focus on their specific RQ. With...
The BM Extended Essay