Blog
May the 4th Be With You Free
Case Study - Lego... from the brink of bankruptcy to the world's largest toy maker Back in 1999, Lego was on the brink of bankruptcy due to low sales and poor cost control. Then, in a galaxy not too...
Blog
May 2024 Updates & Notices Free
May 2024 Updates and Notices Dear InThinking subscribers Welcome to the May 2024 Updates and Notices! In early April, we welcomed our 26,000th student to InThinking Business Management. By the end of...
Blog
April 2024 Updates and Notices Free
April 2024 Updates and Notices Dear InThinking subscribers It's already April 2024! That means the Internal Assessment for your first cohort will need to be uploaded very soon (if not already) and the...
DP essentials
Top 10 tips for the BM EE
The advice here has been provided by my IBEN colleague, Edward Creighton. The work was originally published in IB Review magazine, Hodder Education's flagship publication for the IB Diploma Programme....
eBook
Defect rate
Defect rate (AO2, AO4) The term defect refers to output that is substandard, i.e., does not meet the quality standards expected, such as faulty products that are not fit for their purpose. Defected output...
Exams
12 - Thames Valley Winery
Thames Valley Winery (TVW) Founded in 2013, Thames Valley Winery (TVW) is a specialist retailer of fine wines. TVW has five retail outlets located in New York, USA. Most of the company’s wines are imported...
Exams
10 - Samsung
Paper 2 - Exam Practice Question (Section B) - Samsung Samsung is a large multinational company with operations across the world. It is also South Korea's largest company, accounting for around a fifth...
Exams
08 - Gel Nails
Paper 2 - Exam Practice Question (Section A) - Gel Nails Gel Nails (GN) produces a range of nail beauty products for multinational retailers. ...............................................................................................................................................................................................
Exams
04 - Proti-Munch
Paper 2 - Exam Practice Question (Section B) - Proti-Munch Proti-Munch (PM) Protein bars are a convenient snack that contain a high proportion of protein and are becoming very popular amongst fitness...
Exams
iBakery - Sample script B
Paper 3 (iBakery) - Sample script B (a) Using an appropriate business management theory, describe a human need that iBakery meets by focuses on providing employment opportunities for individuals with...