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Starter/Plenary activity - What's in a (brand) number?
ATL Activity - Branding: What's in a number? In a group or as a whole class, create a brands classroom display board based on famous brand names that contain numbers, from 1 to 24. This activity links...
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The importance of having a USP
The importance of having a unique selling point/proposition (USP) (AO2) "If you look back in history of the women who are most memorable and most stylish, they were never the followers of fashion. They...
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4.2 Vocab Quiz
Unit 4.2 - Marketing Planning Vocab Quiz To test your understanding of this topic in the syllabus (Marketing planning), read the clues below and state the correct key term for each one. Promotion Audit...
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Internal & external recruitment (HL)
Internal and external recruitment (HL only) (AO3) The recruitment process is a major and vital aspect of human resource management and workforce planning. Hiring the right employees, with the right aptitudes...
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Methods of recruitment (HL)
Methods of recruitment (HL) (AO2) Watch this short introductory video to get an overview of the methods used in the recruitment process. The presenter explains that recruiting the right person depends...
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2.3 True or False Quiz
Unit 2.3 - True or False Quiz To test your understanding of this topic (Leadership and management), have a go at answering the following true or false questions. True True True False False True True...
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2.2 Glossary of Key terms
Unit 2.2 - Glossary of key terms: Organizational structure Key term Definition Accountability The extent to which a person is held responsible for the success or failure of a task, job, or project. It...
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2.2 True or False
Unit 2.2 - True or False Quiz To test your understanding of this topic (Organizational strutures), have a go at answering the following true or false questions. True False True True True True False True...
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Appropriateness of organizational structures and external factors
Appropriateness of different organizational structures given a change in external factors (AO3) “It is not necessary to change. Survival is not mandatory.”- W. Edwards Deming (1900 - 1993) Businesses...
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2.1 True or False quiz
Unit 2.1 - True or False quiz To test your understanding of this topic in the syllabus (Introduction to human resource management), have a go at answering the following true or false questions. True...