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Social media marketing
Social media marketing (SMM) as a promotional strategy (AO3) “Ordinary people can spread good and bad information about brands faster than marketers.”- Ray Johnson (1927 - 1995), American artist “If you...
eBook
Labour turnover (HL)
Labour turnover (HL only) (AO2, AO4) “What could possibly be more important than who gets hired, developed, promoted, or moved out the door?”- Jack Welch (1935 - 2020), former chairman and CEO of General...
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5.4 Glossary of key terms & Quizlet
Unit 5.4 Glossary of key terms - Location Key term Definition Bulk-increasing industries Describes the businesses that need to be located near to their customer as the final product (such as hand-made...
eBook
5.1 Glossary of key terms & Quizlet
Unit 5.1 Glossary of key terms - Introduction to operations management Key term Definition Adding value This is the purpose of operations management, namely, to ensure through the production process that...
eBook
1.2 Revision Flashcards & Quizlet
Unit 1.2 Revision Flashcards Use these revision flashcards as part of your revision throughout the IB Business Management course. Each time you take a quiz, there will be 10 different flashcards, so be...
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eBook
Starter/Plenary activity - What's in a (brand) name?
Starter/Plenary activity - What's in a (brand) name? What's in a (brand) name? This is a simple but effective/engaging activity that sparks discussions about aspects of branding (AO2) and the importance...
eBook
5.3 Glossary of key terms
Unit 5.3 Glossary of key terms - Lean production & quality management Key term Definition Benchmarking The routine process of an organization comparing its products, processes (operations) and performance...
eBook
Methods of lean production
Methods of lean production (AO2) Lean production is a manufacturing process concerned with eliminating waste in the production process. The use of lean production methods helps to prevent or minimize...
eBook
1.5 Revision Flashcards & Quizlet
Unit 1.5 - Revision Flashcards Use these revision flashcards as part of your revision throughout the IB Business Management course. Each time you take a quiz, there will be 10 different flashcards, so...
eBook
1.1 Revision Flashcards & Quizlet
Unit 1.1 - Revision Flashcards Use these revision flashcards as part of your revision throughout the IB Business Management course. Each time you take a quiz, there will be 10 different flashcards, so...