Exams
01 - IKEA
Paper 2 Exam Practice Question (Section B) - IKEA This exam practice question has been created by my IBEN colleague, Dr. Rima Puri, who is a highly experienced IB educator. She is a senior IB Examiner,...
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Conflict between stakeholders
Conflict between stakeholders (AO2) "There is no greater enemy of effective thinking than divided interest."- John Dewey, How We Think (1910) The concept of stakeholder needs is closely linked to the...
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Sustainability
The key concepts - Sustainability “We need to think of the future and the planet we are going to leave to our children and their children.”- Kofi Annan, Ghanaian diplomat (1938 - 2018) "We have only one...
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The importance of different distribution channels
Place (distribution channels) in the marketing mix (AO3) Vending machines are a form of distribution channel for some goods Place, or distribution, in the marketing mix refers to the plans and processes...
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Exams
15 - Cash crisis at London Zoo
Paper 2 Exam Practice Question (Section B) - Cash crisis at London Zoo Giraffes at London Zoo, England, UK During the global coronavirus pandemic in 2020, London Zoo had to close twice (March and November)...
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The interests of stakeholders
The interests of stakeholders (AO2) Stakeholders are individuals, businesses, or groups with a vested interest in the activities and outcomes of a specific organization. All stakeholder groups are directly...
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Limitations of break-even analysis
Limitations of break-even as a decision-making tool (AO3) While break-even analysis is a useful quantitative tool for estimating the minimum level of sales needed to cover costs for a product or project,...
Assessment
Advice on the word count limit
Advice on the word count limit for the Internal Assessment The word count limit (WCL) for the IA is 1800 words. The IB states that if the WCL is exceeded, the teacher’s internal assessment of the business...
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Aspects of break-even analysis
Aspects of break-even analysis (AO2, AO4) This part of the syllabus requires students to understand break-even charts and the following aspects of break-even analysis: As a decision-making tool, break-even...
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Opportunities & threats posed by entry into international markets
The opportunities and threats posed by entering and operating internationally (AO3) International marketing refers to the marketing of an organization’s goods and services in overseas markets. It includes...