eBook
- Long tail marketing
As the Internet brings people together through social networking and large databases (super crunching), smaller, niche markets are being targeted more effectively by advertisers. These niche markets are...
eBook
- Logos
For our purposes, 'logos' is the appeal to a reader or listener's sense of logic. 'How do your arguments convince me to take action?' This is the kind of question that an audience asks when listening...
eBook
- Language
At the heart of the Language A: Language and literature course is the term 'language'. What exactly though does 'language' mean? A language is a system of communication that is mutually intelligible among...
eBook
- Juxtaposition
Juxtaposition is the placement of two (often) opposite ideas in close proximity. These opposite ideas can be expressed through words or images, such as the one presented here, where an old man in the...
eBook
- Jargon
...
eBook
- Irony
Irony is a literary or stylistic device in which one states something that is in discordance with what is expected. In brief, irony is when someone says one thing but means something else. An understanding...
eBook
- Intertextuality
The ways in which a text resonates or refers to another text. For example, ‘to be a subscriber to the InThinking website or not to be a subscriber to the InThinking website is an (admittedly not particularly...
eBook
- Indirect narration
When a narrator shows the readers the events of a story without telling us how to interpret them, we can speak of indirect narration. It is the opposite of direct narration, where the narrator tells the...
eBook
- Imagery
Imagery is a stylistic device, which uses language to appeal to the reader's senses of sight, sound, smell, taste or touch. It is sometimes used as a form of analogy, comparing an abstract idea to a concrete...
eBook
- Idiolect
Idiolect refers to the way in which we all speak an individual and unique variety of a language. Some may be so bold as to say that there are as many Englishes as there are English speakers. While this...