Assessment
Global issues
The IB has defined global issues in the following manner: (a) they have significance on a wide/large scale; (b) they are transnational; (c) the impact is felt in everyday contexts (55). It is imperative...
Assessment
Paper 2 Revision With Twitterature
Here is a very short, simple activity for Paper 2 revision. You can use it at the beginning of a lesson as a 'starter' activity, or at the end. It takes 5-15 minutes. As exams loom, it is also a creative...
eBook
- Viral
The term 'viral' is a combination of two words 'commercial' and 'virus'. It is a commercial that travels like a virus from friend to friend, via social networks and e-mail. These videos usually involve...
eBook
- Use of celebrities
In advertisements, public service announcements and propaganda, we often see the use of celebrities to try to sell us an idea or product. It is an age-old technique in the world of advertising and marketing....
eBook
- Textuality
When we refer to 'textuality' we mean the characteristics that define a text. What makes a speech a speech? What makes a blog a blog? What are the inherent structures that define a text? This is what...
eBook
- Testimonial
If someone tells you about a personal experience with a product, then you are likely to believe that person. If that 'someone' is a celebrity, you may be even more likely to buy a product that he or she...
eBook
- Synecdoche
Synecdoche is a stylistic device. It is the act of referring to an entity by one of its parts. For example, if you refer to your car as your 'wheels', you are using synecdoche. 'All hands on deck!' is...
eBook
- Super crunching
The term 'super crunchers' is the title of a book by Ian Ayres (picture). It refers to the phenomenon of how large databases are helping us make decisions everyday, especially on the Internet. For example,...
eBook
- Stereotyping
Assigning fixed characteristics to individuals on the basis of their group membership (e.g. ethnicity, nationality, gender etc.)....
eBook
- Social networking
Although many people use social networking websites daily, we rarely stop to define the term or ponder its significance to our lives. A social network describes a structure of individuals and their interdependence...