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Advertising techniques
We live in a world of visual stimulation. In the car, on the metro, or strolling through town, we absorb the invitations to look, buy, do, react, often unconsciously. Because we are so accustomed to the...
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Key concepts Free
There are many strategies that will prove useful in your studies of Part 2. For example, you will want to hold regular classroom discussions in order to prepare for the further oral activities. You will...
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Beauty of Photoshop
How is our definition of 'beauty' defined by the media? One editing tool commonly used by advertisers is Adobe Photoshop. In fact, people use the verb 'to photoshop' in every day speech, meaning to retouch...
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What is Twitter? How does it, as an institution in today's vast media landscape, influence people? These are broad questions that we can aim to answer by analyzing tweets. In this lesson we aim to define...
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Just say no!
As we explore the topic of 'language and the state', we come across informative and persuasive language. It is often in the interest of the state to prevent citizens from committing crime, starting forest...
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MTV Switch campaign Free
In this lesson you will study the MTV 'Switch' campaign, which spreads awareness about climate change. The guiding question is: 'How does MTV use different devices to persuade viewers to care about global...
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Girls run the world
Music videos are interesting texts to analyze, as they convey messages through moving image, music and text (song lyrics). Music videos are seen by a wide audience of young individuals over the entire...
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The Big 5
At the heart of the English Language and Literature course is textual analysis. In order to prepare for Paper 1 and the individual oral commentary, you will want to learn how to analyze various texts....
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Powerful women Free
What do you associate with powerful women? How are these associations based on stereotypes that have been generated by the media. How do the media generate these stereotypes? These are the kinds of questions...
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Single mothers
Bias can be very subtle, and subtle bias can be more dangerous than overt prejudice. In February 2012, an article appeared in the New York Times on the growing numbers of single-parent families, with...