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4.5 True or False Quiz (1) The 7Ps of the marketing mix
Unit 4.5 True or False Quiz (1) - The 7Ps of the marketing mix To test your understanding of this topic in the syllabus (The 7Ps of the marketing mix), have a go at answering the following true or false...
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4.5 Glossary of key terms
Unit 4.5 Glossary of key terms - Promotion Key term Definition 360 degree marketing This is a marketing strategy that uses a consistent marketing message or brand experience through the use of all ATL...
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Through the line promotion
Through the line (TTL) promotion (AO2) Through the line promotion is an aspect of promotion that relies on the use of combining both above the line and below the line promotional strategies. For example,...
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4.5 Glossary of key terms (Product)
Unit 4.5 Glossary of key terms (Product) Key term Definition Brand A brand is the registered name used to identify a product of a particular business organization. Brand awareness The degree of customer...
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4.5.1 Product Free
Learning outcomes Why is product vital in the marketing mix? A product is simply a physical good or intangible service provided by a business. Some marketers argue that product is the most important of...
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Exemplar Research Questions & Methodologies
Exemplar Research Questions and Methodologies (M23 extended essays) This resource has been created and kindly shared by Angie Thomopoulou. It is based on some of her students’ Extended Essays that were...
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Qualitative & quantitative research
The difference between qualitative and quantitative research (AO2) "Not everything that can be counted counts, and not everything that counts can be counted."- Albert Einstein (1879 - 1955), theoretical...
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4.3 True or False Quiz
Unit 4.3 True or False Quiz - Sales forecasting (HL only) To test your understanding of this topic in the syllabus (Sales forecasting), have a go at answering the following true or false questions. It...
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4.3 Multiple Choice Questions
Unit 3.2 - Multiple Choice Questions To test your understanding of this HL only topic in the IB syllabus (Sales forecasting), have a go at answering these multiple choice questions. To support your learning...
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4.3 Glossary of key terms
Unit 4.3 Glossary of key terms - Sales forecasting (HL only) Key term Definition Correlation The relationship between two sets of numbers or variables, such as sales revenue at different times of the...