Review/revision
Essay frameworks for P1 & P2
Essay frameworks for Paper 1 & Paper 2 These are suggested writing frameworks to use for the extended response (essay) questions in Paper 1 and Paper 2 (both worth 10 marks). Examples of 10-mark questions...
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eBook
4.5.5 People
People in the marketing mix (AO3) “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya Angelou (1928 - 2014),...
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eBook
4.5.7 Physical evidence
Physical evidence in the marketing (AO3) This section of the syllabus requires students to understand the importance of tangible physical evidence in marketing a service. Note to teachers In the previous...
DP essentials
Carroll's CSR Pyramid
Carroll's corporate social responsibility (CSR) pyramid Professor Archie B. Carroll, University of Georgia, devised the CSR Pyramid in 1991 For students writing an Extended Essay in IB Business Management,...
DP essentials
The 4Ps of Innovation
Tidd & Bessant's 4Ps of Innovation “Every organisation needs one core competence - innovation.”- Peter Drucker, management guru (1909 - 2005) In the complex world of business, innovation is the successful...
eBook
BMT 8 - Circular Business Models
Business Management Toolkit 8 - Circular business models “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.”- Margaret...
Assessment
Calculators in Business Management exams
The use of calculators for the new Business Management course All calculations in the Business Mangement examinations can be completed using a basic 4-function calculator (plus, minus, multiply, and divide)....
Blog
November 2025 Updates and Notices Free
November 2025 Updates and Notices Welcome to the November 2025 Updates and Notices! I hope this message finds you well. For those in November centres, I hope that your students performed well in the recent...
eBook
1.6 ATL Activity (Culture and MNCs)
Unit 1.6 - ATL Activity: MNCs and national cultures Investigate the role of cultural differences and how this is important for the operations of multinational companies (MNCs). You might find it useful...
Exams
Paper 3 Exam Practice Question - Bettr Coffee
Paper 3 - Bettr Coffee Bettr Coffee operates as a for-profit social enterprise in Singapore. Workshop participants at Bettr Academy, 1st November 2025 10 important things about Bettr Coffee in Singapore,...