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4.4 Glossary of key terms
Unit 4.4 Glossary of key terms - Market research Return to the Unit 4.4 - Market research homepage Return to the Unit 4 - Marketing homepage...
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Types of training
Types of training (AO2) “An investment in your employees is an investment in your company.”- Sir Richard Branson (b. 1950), Chairman of the Virgin Group "Education is our most important national investment....
DP essentials
D.H. Pink's Drive theory
D.H. Pink's Drive theory (of motivation) "Carrots and sticks are so last Century. Drive says for 21st Century work, we need to upgrade to autonomy, mastery and purpose."- Daniel H. Pink American author...
DP essentials
Fishbone diagram
Fishbone diagram As with all organizational planning tools, the fishbone diagram is a systematic method used to help managers make logical and rational business decisions. The fishbone diagram (also known...
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FT Schools - Apple battery supplier takes on smart glasses rivals Free
FT Schools - Apple battery supplier takes on smart glasses rivals TDK, originally known for inventing high-quality cassette tapes in 1968, has evolved into the world’s largest smartphone battery supplier,...
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3.6 Efficiency ratio analysis (HL) Free
Learning outcomes This section of the IB Business Management syllabus examines efficiency ratio analysis for financial strategic analysis (for HL students only). It requires students to understand the...
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4.5.6 Processes
Processes in the marketing mix (AO3) This section of the syllabus requires students to understand the importance of delivery processes in marketing a service and changes in these processes. Note to teachers...
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Big data
Big data (AO2) “The world is now awash in data and we can see consumers in a lot clearer ways.”- Max Levchin, Co-founder of PayPal “Big data will replace the need for 80% of all doctors”- Vinod Khosla,...
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BMT 14 - Contribution (HL only)
Business Management Toolkit 14 - Contribution analysis (HL only) This section of the Business Management Toolkit (BMT) covers three specific aspects of contribution: (i) Make or buy analysis (ii) Contribution...
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Benefits, risks, & ethical implications of MIS
Benefits, risks, and ethical implications of MIS (AO3) “A computer can never be held accountable. Therefore, a computer must never make a management decision.”- IBM, 1979 This final section of the syllabus...